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Extreme Ownership: How U.S. Navy SEALs Lead and Win – Paperback Written by former Navy SEALs Jocko Willink and Leif Babin, Extreme Ownership delivers powerful leadership principles learned on the battlefield and applied to business and life. Through gripping real-life combat stories and practical lessons, the authors teach how taking full responsibility—extreme ownership—can drive success in any team or organization. A compelling guide for leaders, entrepreneurs, and anyone striving to lead with discipline, accountability, and purpose.

Many people dismiss this book and it's concept because the author tells you that you have to purchase a particular type of Life Insurance policy and they don't understand what this has to do with Banking. Those people who are the ones putting 1 or 2 star reviews, DON'T understand that the Life Insurance Policy is the Bank. Not in the brick and mortar function, but in the services function. You can borrow against your own life insurance policy when you need to fund a purchase, and then you pay YOURSELF back (with interest - you decide), and this money goes back into the policy, maintaining your wealth. Versus, having to go to a bank to borrow and pay them back with interest. Instead of them getting the money, you get the money. This is the ENTIRE concept of the banking aspect of this insurance policy and why it's beneficial. In addition, once you pass, the policy pays out to your heirs. A smart way to do this, is to then take 30% of this payout and have a policy set for those heirs, so when they pass, their heirs also get the same benefit, and repeat for every generation. THIS IS HOW YOU MAINTAIN GENERATIONAL WEALTH. Imagining paying $1M into your life insurance policy over the course of say 20 or 30 years ($500/mo), and your policy is for $10M. When you die, you put in $1M, and your heirs will receive $10M. This is why EVERY SINGLE Wealthy person gets life insurance on all their family members. So whoever dies, the family estate receives $10M+ EVERY SINGLE TIME. And on top of this, you can borrow against your policy at any time, because it is a $10M policy and THAT is the collateral. So if you want to buy a $500,000 house for investment purposes, you don't need to go to the bank anymore. You simply borrow against your policy, and the repayments are made to your policy. There are also ways to tie this into a Trust or Family Foundation, to minimize and even reduce your tax obligation.